Run by a brother-sister duo who have no background in textiles and with no connections to the fashion industry either, it might seem odd what we're up to.
It all started with a simple observation that kept cropping up each time we went shopping: "Why is all the cute and fun stuff reserved for kids?" There we were, two adults, wandering through stores, eyeing those adorable outfits and wishing they came in our sizes. If we were feeling this way, surely there were others out there just like us! Maybe even you, nodding along as you read this!
And it's not like we're flying blind here. Jam's the creative brainiac, a seasoned illustrator and communication designer. She's all about striking that perfect blend of whimsy and sophistication. Then there's Burhan, with an inherent knack for business and a bachelor's degree to back it up.
We decided to take the plunge into the fashion world because, well, why not? Worst-case scenario, we dip into Jam's hard-earned savings, but hey, you gotta risk it to get the biscuit, right?
We're figuring it out as we go, creating whimsical clothes for grown-ups who refuse to let adulthood stifle their fun. Because let's face it, why should the kids get to have all the fun anyway?